Navigating Social

Episode 47: Navigating Social
Guest: Sheryl Brown

LinkedIn can be a challenging tool but is so valuable when it comes to networking, building connections and your personal brand. This week’s guest is a Sheryl Brown, a social media maven who is skillful in navigating the social media world. She is by trade an Insurance Advisor and has been in the industry for over 20 years. Today, she has a social media consulting business, not to mention she is in charge of the social media strategy for one of the largest private insurance brokerage office in the U.S. Sheryl has also started a social media non-profit, Social Samaritans. This international organization consists of social media professionals that focus on teaching their communities about social media and how to use it to their advantage.

Sheryl, although now she is a social media genius, admits that she became involved thanks to her kids. She was curious about what they were doing online all the time, and then one night her son explained to her how social media worked. From then on, she has been using it as a tool to connect with others.

Over the last few years, Sheryl has been able to create a strong personal brand using platforms that are free. Her brand, BIONICsocialite, has served her, the companies that she works for and her community. A key to Sheryl’s social media success is to regularly observe what the younger generation is doing. What are they saying and how are they manipulating it to their advantage? She recommends that anyone who is looking to get involved in social media to have a strategy. However, she also recommends that sometimes you follow your gut.

If you’d like to connect with Sheryl, she’s available on Twitter, Facebook, LinkedIn, and Instagram. Sheryl also has a blog that is a wealth of information.

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Becoming the CEO of Your Life

Episode 46: Becoming the CEO of Your Life.

Happy February. It’s beginning to get lighter here in Portland, Oregon and I am finally able to get out the door and walking again. The Daphne are beginning to bloom and it’s such a beautiful, hopeful sign of spring.

This week is another interview where the microphone is turned around (metaphorically speaking) and I am the one being asked questions by Kristin Mountain, co-founder of Podcast SMARTER. This episode is around career growth and planning and how you can become the CEO of your life.

I recall when I started thinking about this specifically, it was during the 2008 recession. A lot of people were coming to meet with me to network, in the hopes to get a job. I thought to myself that I didn’t want to be in a position to scramble to build my network when I needed it, but to build it when I didn’t need it at the moment.

When thinking about your career and where you are now versus where you want to be, you should ask yourself how big you can go. Begin thinking about what’s in your heart and how does that match up with your expertise and talents. Then determine where you want to be in 10 years. Not only should you be thinking of your career, but also what your day looks like and what do you want your surroundings to look like. The more you can put a vision to it, the more you can plan for it.

It takes time to get to where you want to go and sometimes we end up feeling stalled or under-appreciated. I always recommend volunteering your time, and skills, to an outside organization. This not only helps you experience new things, but you’re growing your skills, meeting new people and experiencing the appreciation that you may not be feeling at work.

Once you’ve determined where you want to go, the best thing to do is network. Getting involved in associations and creating a LinkedIn account are two simple ways to start getting yourself out there. By committing to attending a networking event one day a month, you can start building some great relationships. Then, once you have found some people that you connect with, help solidify that by following up with an email or phone call. If networking is out of your comfort zone, be sure to read “The Power of Who: You Already Know Everyone You Need to Know” by Bob Beaudine and listen to these previous WRW episodes: Confidence is Contagious and How to Work a Room.

Thanks for listening to this week’s episode of Women Rocking Wall Street! If you liked this episode, share it with others and write a quick review on iTunes.