Business Is in Her Blood

Episode 55: Business Is in Her Blood
Guest: Miriam Diwan

Miriam Diwan’s family has always been in business or finance, so you could say it runs in her blood. She attended the University of Pennsylvania to obtain her undergraduate and found that she had varied interests. She graduated with a dual degree in liberal arts and finance. From there, she began investment banking and eventually moved into hedge funds. With her first position, at a private equity firm, she was one of the first three women that were hired in a 10-year history.

When her mother fell ill, Miriam ended up being the primary caregiver. Trying to manage her career and supporting her mom, she found that it was becoming too much for her to handle. Miriam made the decision to put her career on hold and eventually moved to L.A for her mother to receive the best medical care available. Through this process, Miriam and her mother had to move to several different states and experienced the difficulties in finding a neighbourhood that met all their needs.

After Miriam’s mother went into remission, she began considering re-entering the workforce. The trouble was that the finance industry was fast moving and extremely difficult to get back into. So, deciding to try something new, Miriam began her own company in the field of technology. NowMoveMe aims to help adjustment periods when it comes to moving and also fosters community among local residents. Through the use of technology, Miriam is working to create a digital “welcome wagon” where users can find information about their neighborhood. NowMoveMe currently focuses on Santa Monica, but will soon be branching out to all of Los Angeles and then branching out from there.

The hardest part that Miriam found in starting a new company is the lack of resources. She’s had to think outside the box and willing to try something new every day. Miriam has found it really rewarding too because she is building something “brick by brick.” Advice that Miriam has for anyone working on a startup, make sure you set yourself up financially for the next two to three years because you may not earn anything within that period of time. Also, always try to operate like you’re bootstrapped, even if you have substantial funding (you never know how long something can take). Lastly, find a mentor; someone a few steps ahead of you in the startup path and can help you through some of the common roadblocks.

To connect with Miriam, you can follow her on Instagram and Facebook. Thanks for listening to this week’s episode of the Women Rocking Wall Street show! If you liked what you heard, be sure to hit subscribe, share it with others and write us a quick review on iTunes.

Finessing Financial Education

Episode 54: Finessing Financial Education
Guest: Liz Davidson

I’ve had the pleasure of meeting this week’s guest in 2003 and have been an admirer ever since. Liz Davidson is the Founder and CEO of Financial Finesse, the leading provider of workplace financial wellness programs for companies as an employee benefit. Companies, through Financial Finesse, are able to provide their employees with free financial advice and help them get to where they want to be financially without the pressure of sales.

Liz began her career in financial services, specifically in investment banking, and eventually realized that her work life balance was not something that she could maintain. Wanting to embrace her entrepreneurial spirit, Liz began attending the University of Los Angeles to obtain her business degree. Her first venture after graduating was a hedge fund but in the process, she began to see that her investors didn’t have the basic fundamental understanding on how to appropriately invest their money. Seeing that her clients were setting themselves up for potentially dangerous losses, she realized that the rest of the population probably had the same gaps in their financial knowledge. Liz began doing workshops to provide unbiased financial advice and eventually started Financial Finesse in 1999.

Operating a business or working in a sales industry can be challenging and intimidating at times. Liz recommends looking at it from a holistic approach in that you’re supporting your clients with their strategic issues. Rather than selling something, your helping solves a problem. One additional piece of enlightened advice Liz provides to those looking at their financial health: who you marry may be the most important financial decision you ever make.

As a result of her experience and insight, Liz wrote a book, What Your Financial Advisor Isn’t Telling You: The 10 Essential Truths You Need to Know About Your Money. Liz wanted to help the general population know what to look for in an advisor and know what questions they should be asking to secure their financial future. If you’re interested in learning more about Financial Finesse, visit their blog, where experts provide financial tips and advice. You can visit her book’s companion website.

Thanks for listening to this week’s episode of the Women Rocking Wall Street show! If you liked what you heard, be sure to hit subscribe, share it with others and write us a quick review on iTunes.