Navigating Social

Episode 47: Navigating Social
Guest: Sheryl Brown

LinkedIn can be a challenging tool but is so valuable when it comes to networking, building connections and your personal brand. This week’s guest is a Sheryl Brown, a social media maven who is skillful in navigating the social media world. She is by trade an Insurance Advisor and has been in the industry for over 20 years. Today, she has a social media consulting business, not to mention she is in charge of the social media strategy for one of the largest private insurance brokerage office in the U.S. Sheryl has also started a social media non-profit, Social Samaritans. This international organization consists of social media professionals that focus on teaching their communities about social media and how to use it to their advantage.

Sheryl, although now she is a social media genius, admits that she became involved thanks to her kids. She was curious about what they were doing online all the time, and then one night her son explained to her how social media worked. From then on, she has been using it as a tool to connect with others.

Over the last few years, Sheryl has been able to create a strong personal brand using platforms that are free. Her brand, BIONICsocialite, has served her, the companies that she works for and her community. A key to Sheryl’s social media success is to regularly observe what the younger generation is doing. What are they saying and how are they manipulating it to their advantage? She recommends that anyone who is looking to get involved in social media to have a strategy. However, she also recommends that sometimes you follow your gut.

If you’d like to connect with Sheryl, she’s available on Twitter, Facebook, LinkedIn, and Instagram. Sheryl also has a blog that is a wealth of information.

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