Episode 38: Launching Fearlessly
Guest: Anne Samoilov
Happy Halloween! This week’s episode is a perfect fit to the Halloween theme around fear and the fun, excitement and joy that it can bring. This week’s guest, Anne Samoilov helps entrepreneurs, small business owners and consultants through the process of fearlessly launching a product or business, or another type of business launch. Anne says that it’s not about fear, it’s about that moment of committing to the decision to doing something new and taking that leap.
Coming up with an idea is the easy part of creating a new business or product but when you haven’t done it before, launching can be a scary and often daunting task. For Anne, she sees it as a production, with particular steps that need to happen for the business or product launch to be successful. The most important thing that anyone should do, according to Anne, is determine who “they” are and start the conversation. Find out who your target audience is and reach out. Do this before you launch your business and get their input (both the good and the difficult to hear). You can also search online and see what people are saying about a particular topic that relates to your business or product idea.
While launching a business or product can be intimidating, it is also an exciting time. Once off the ground, it allows you to control your schedule and provides flexibility to accommodate family situations. Don’t let the fear of launching a great idea hold you back because there are people like Anne, who are there to help you.
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